Strategy Map and Balanced Scorecard Development

Objectives

	Clarify corporate mission and strategic vision.

	Create custom objectives, based upon client’s strategic vision, in five key areas: Financial,
	Customer, Internal Business Process, Learning and Growth, and Corporate Responsibility.

	Determine the measures for each objective and appropriate targets.

	Develop specific action items necessary for implementation.

Benefits

	Helps clarify vision and strategy and translate them into action.

	Improves strategic focus throughout the organization.

	Ensures agreement on how progress will be measured.

	Allows performance targets to escalate over time.

	Provides meaningful feedback in order to continuously improve performance.

Process

	Developing the Strategy Map and Balanced Scorecard is usually based upon existing company
	strategic direction.

	Summit provides training to a small internal team tasked with developing the map and scorecard.

	Summit facilitates design sessions to prepare a draft Strategy Map.

	The executive team reviews, updates and approves the map.

	Summit facilitates design session(s) to draft Balanced Scorecard.

	The executive team reviews, updates and approves the scorecard.

Structure

	A core project team is selected by the company.

	One training session and two design sessions are usually required.

	The project requires the core team to conduct internal research and/or interviews.