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Strategic Objective |
Performance Measurement |
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2003 Actual |
2004 Actual |
2005 Estimated |
2006 |
2007 |
2008 |
2009 |
Comments |
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Financial |
Consistent Revenue Growth |
Annual Increase in Total Revenue |
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21.0% |
22.5% |
-6.5% |
15.0% |
15.0% |
15.0% |
15.0% |
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Increase Operating Profitability |
Pre-tax Net Profit Percentage |
Return on Sales |
1.7% |
6.1% |
4.1% |
5.0% |
5.5% |
6.0% |
7.0% |
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Customer |
Strong Community Relationships |
% of jurisdictions where rated 4 or 5 on 5 pt scale |
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n/a |
n/a |
n/a |
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Build Enduring Value |
Ave annual increase in value - Company resale |
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n/a |
n/a |
n/a |
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Industry Leading Customer Satisfaction |
Customer Willingness to Refer |
Recommend Rate |
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90.0% |
95.0% |
97.0% |
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Internal Process |
Relationship Oriented |
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Thorough Customer Education |
??? New Survey question ??? |
% of customers using self service to find co. info |
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Delivery Oriented |
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Predictable & Consistent Delivery |
% homes closed w/n 10 dys of Sched; sale-close |
Inventory Turns |
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Hard Cost Management |
$/square foot from Foundation to Close |
% increase/decrease w/o any standards change |
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Design Oriented |
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Quality Community Design |
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Effective Product Design |
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Effective Land Acquisiiton |
% of 3 year starts controlled by Company |
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Planning Oriented |
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Consumer & Market Research |
% of planned research completed |
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Learning & Growth |
Values Based Culture |
% Agree on Associate Survey |
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Effective People Development |
% Managers Rated as effective or highly effective |
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n/a |
n/a |
n/a |
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Integrated Process Excellence |
% Associates certified in business model procedure |
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n/a |
n/a |
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Relationship Management |
% Trade Partner Survey |
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n/a |
n/a |
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Corporate Responsibility |
Emphasize Sustainable Building Materials |
% of resources that are renewable |
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Reduced Energy Consumption |
Energy Star Certification |
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