Strategic Objective	Performance Measurement		2003 Actual	2004 Actual	2005 Estimated	2006	2007	2008	2009	Comments
Financial	Consistent Revenue Growth	Annual Increase in Total Revenue		21.0%	22.5%	-6.5%	15.0%	15.0%	15.0%	15.0%
	Increase Operating Profitability	Pre-tax Net Profit Percentage	Return on Sales	1.7%	6.1%	4.1%	5.0%	5.5%	6.0%	7.0%
Customer	Strong Community Relationships	% of jurisdictions where rated 4 or 5 on 5 pt scale		n/a	n/a	n/a
	Build Enduring Value	Ave annual increase in value - Company resale		n/a	n/a	n/a
	Industry Leading Customer Satisfaction	Customer Willingness to Refer	Recommend Rate				90.0%	95.0%	97.0%
Internal Process	Relationship Oriented
	Thorough Customer Education	??? New Survey question ???	% of customers using self service to find co. info
	Delivery Oriented
	Predictable & Consistent Delivery	% homes closed w/n 10 dys of Sched; sale-close	Inventory Turns
	Hard Cost Management	$/square foot from Foundation to Close	% increase/decrease w/o any standards change
	Design Oriented
	Quality Community Design
	Effective Product Design
	Effective Land Acquisiiton	% of 3 year starts controlled by Company
	Planning Oriented
	Consumer & Market Research	% of planned research completed
Learning & Growth	Values Based Culture	% Agree on Associate Survey
	Effective People Development	% Managers Rated as effective or highly effective		n/a	n/a	n/a
	Integrated Process Excellence	% Associates certified in business model procedure		n/a	n/a
	Relationship Management	% Trade Partner Survey		n/a	n/a
Corporate Responsibility	Emphasize Sustainable Building Materials	% of resources that are renewable
	Reduced Energy Consumption	Energy Star Certification